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Jeffrey Watts is a professional writer and freelancer who love to write about various topics which attract his interest. He mainly spends his time on informative websites and actively participates in various Law and Taxation forums and other communities. Nowadays, he is busy researching and writing on law and taxation.



Selling With Education Marketing Marketing Articles | July 1, 2010

Most searches online looking to buy a product or service start with a search looking for more information. Providing that information is the first step in the selling process. Online or offline. Here is how this works.



Education Marketing is also called Information Marketing or Content Marketing. In it?s simplest form Jordan Richards Color Rush Jersey , it is providing an interested prospect general information on a solution your product provides. After this first step, it is much like any other system of selling, they contact you, ask questions to gather information about their needs, you make a recommendation Malcom Brown Color Rush Jersey , and they buy.


The big change in the selling process is that you are providing the prospect with real, valuable, accurate information on the front end. This information will usually include your product or offer as one of the viable solutions, and them funnel down to your offer being the best solution.


But you are giving information that is of real value as a first step.


This approach has several distinct advantages over other methods of selling;


1) You establish yourself (or your company) as an expert in your field.


2) With any published information, like an article or a book Joe Thuney Color Rush Jersey , you become an authority figure in the mind of the prospect.


3) You become instantly more familiar in the prospect?s mind, and that reduced sales resistance.


4) If you are marketing online, information about your subject category may show up earlier in an online search than pure business listings. Your content will certainly attract the attention of the prospect looking for information.


5) Posting your information online is almost always free, and will magnetically pull prospects to your information website.


6) It is far easier if you are cold calling to offer information to a prospect than to ask for a sales appointment. This information softens the resistance to talk with you further.


7) Leads generated in this manner are far more likely to bu from you, because they have demonstrated their interest in your solution to their problem Deatrich Wise Jr. Color Rush Jersey , and you have demonstrated your interest in helping them solve their problem, all before you sit down to talk business.


A typical online form of education marketing is posting an article, like this one. The process works like this;


1) You post articles on website that make it easy for prospects to find your information.


2) You offer a small gift (like a free report or book) at the end of the information


3) The prospect is led to a website that offers even more free information


4) Eventually the prospect buys something, or hires the information provider as a consultant.


Education Marketing also acts as a form of brand building. This makes any further sales efforts easier on the prospect. You (or your company) are recognized by the prospect as a trusted advisor, rather than as a pitch person. This is a major reason progressive sales organizations are embracing this idea. It?s also the least expensive Antonio Garcia Color Rush Jersey , apart from some writing, of any lead generation system. That fact alone makes this a. Cheap Jerseys Cheap Custom Jerseys Cheap Jerseys China Cheap Custom Jerseys China Cheap Custom Jerseys Sale Cheap Custom Baseball Jerseys China Cheap Custom Team Jerseys China Cheap Custom Sports Jerseys China Cheap Custom Softball Jerseys From China Cheap Custom Soccer Jerseys Free Shipping