Four Secrets to Energizing Your News Story Marketing Articles | April 15 Cheap Steve Nash Shirt , 2003 Every news story must have a FACE. If your forget to put a FACE on your story ... your chances of ... a reporter are nil.All true PR ... ... practice this ... every
Every news story must have a FACE. If your forget to put a FACE on your story proposal, your chances of interesting a reporter are nil.
All true PR Rainmakers faithfully practice this fundamental every time they design a story proposal for the news media.
By FACE, the PR Rainmaker means:
F: Feelings
A: Analysis
C: Crisis
E: Energy
These are the elements of a well-crafted story proposal. Let?s look at each part one by one.
1. Feelings are the emotions that your story stirs within the reporter Cheap Jason Kidd Shirt , and thus the reader.
The seven basic emotions are love, hate, anger Cheap Dirk Nowitzki Shirt , fear, sorrow, envy and greed.
There are endless degrees Cheap Seth Curry Shirt , combinations and variations on these seven. (For example, ?pity? is fear blended with sorrow.
?Rage? is an extreme form of ?anger.?). Your story must strongly arouse one, and only one Cheap Wesley Matthews Shirt , of these basic emotions. (Note that only one of these emotions, ?love,? is positive. This is one reason why news is almost always negative.)
2. Analysis provides the logic that sells the story. Feelings open the door with a reporter Cheap Dennis Smith Jr. Shirt , but logic closes the sale.
Analysis may come in the form of numbers, statistics, data Cheap Harrison Barnes Shirt , studies, surveys or expert commentary.
The key is that the analysis must at least appear to be objective and accurate.
The analysis allows reporters to take your story seriously. It also gives reporters a subconscious excuse to listen to their feelings.
3. Crisis is the inherent conflict within the story. Without conflict, there is no news. This is what reporters mean when they talk about getting ?both sides of the story.?
Every story must have at least two sides. Ideally Cheap Doug McDermott Jersey , for the news media, the story has a hero on one side and a villain on the other.
You want portray your company as a hero that is solving a problem.
4. Energy is what results from mixing feelings, analysis and crisis in the right proportions.
Energy is what drives the story.
It is what compels the reporter to want to write the story. It is what compels the editor to give the story good play.
It is what compels the reader to finish the story Cheap Yogi Ferrell Jersey , to remember your story, to pass it along to friends.
The PR Rainmaker knows: You never take on the media without putting on your game FACE.
Copyright 2003 by W.O. Cawley Jr.
How Does ACH Processing Work? ECommerce Articles | March 7, 2004 Word Count= 326Word wrapped to 60 ... feel free to publish this article in ... or on your Web site (with Resource ... does ACH ... work?ACH processi
Word Count= 326 Word wrapped to 60 characters-per-line
Please feel free to publish this article in your Newsletter or on your Web site (with Resource Box Included)
How does ACH processing work?
ACH processing refers to the moving of money electronically using the Federal Government's Automated Clearing House. This clearing house provides a centralized communication network that allows for both the electronic transfers of funds and the reporting of these transfers.
Essentially banks have a pipeline (usually called a Fed Line) that connects them directly into the ACH network. This pipeline allows information to be transmitted that instructs the clearing house to transfer funds to and from bank accounts. The banks typically receive raw data reporting bank from the Federal Reserve ACH system. (Note: There are private clearing houses as well).
Most banks possess at least the ability to use a Fed Line. Some make use of this and some don't. Those that do typically have very limited front end tools. By front end we mean methods of getting transaction data to them. Their reporting systems tend to be even more primitive.
For these reasons third party processors (TPP's) entered the ACH arena. The third party processor saw the myriad benefits and opportunities to provide businesses the ability to easily move money electronically. By developing user friendly front end tools and robust reporting the third party processor has been able to offer businesses tools they need. The vast majority of TPP's have a partner bank(s) and they tie into that bank's Fed Line.
If you are familiar with credit card processing you may assume ACH processing operates in a similar fashion. It doesn't. Whereby a credit card transaction places a hold on available credit on the customer card an ACH transaction is quite different.
The ACH transaction proceeds as if the customer being debited has a valid bank account with the requisite funds available. The TPP typically receives provisional credit for the ACH transaction the day after the transaction is initiated. The two banks involved in the transaction (TPP bank and customer bank) have up to 4 days to "settle" the transaction. Settlement refers to the banks agreement that the money has been transferred.
Most of the time the transaction is "settled". However there are a variety of reasons it may "reject" or become a "return". NSF Cheap Josh McRoberts Jersey , closed account, invalid account are some of the many reasons. You also have the potential (as in a credit card transaction) of a chargeback by the consumer.
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