1967 marked a new milestone in Grand Seiko's history. While the engineering team focused on the pursuit of precision, a new young designer named Taro Tanaka joined the team. He spent a lot of time observing the watch buyers in the store and came up with two observations: On the one hand, Grand Seiko watches lack a unique and instantly recognizable identity; on the other hand, the watch needs more brilliance to catch the window. Lights inside.
44GS launched a unique "Grand Seiko Style", and in the following decades continue to let watch collectors fall in love with it.