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Let's face it, if you could give up a portion of your profits in exchange for a worldwide Tuukka Rask Bruins Jersey , 24X7, plugged-in, highly productive sales force that only get paid when you do, who wouldn't jump up and take notice?
In fact, if your dream is to publish once and move on Patrice Bergeron Bruins Jersey , having a strong network of partners where you can simply announce your new products, sit back and watch the sales roll in is a must.
A recent forum posting got me thinking about what has worked (and what has not worked) in terms of attracting the most productive affiliates and joint venture partners to my business. Here is the extended version of the response I posted - just for you.
Here's a powerful system that attracts long-term, super affiliates who will continue to promote your products months and years after initial contact.
This approach has the added benefit of also creating reviews, testimonials and potentially truly joint venture created products and services as well as resellers.
Step 1. Praise Them Up - Offer A Review
Lets face it, when you first approach a joint venture partner David Pastrnak Salute to Service Jersey , they won't know you from a hole in the head. Anyone who has been in business and created a certain level of success online will have been approached by many joint venture partners - most of them not worth the time to review.
So, what is likely to happen when you send them an email cold introducing yourself and asking them to become your partner?
Delete!
Sure, you might succeed in getting 1 in 10 to respond, but chances are the best partners, the busiest and most successful partners simply won't have the time to review every one of these.
A better approach that will get you a much higher response rate is to introduce yourself and offer your relevant product for review.
Start your letter by making special mention of something you noticed about their site Brad Marchand Salute to Service Jersey , business or product (if you own one of their products).
"Mr X, just wanted to tell you how valuable your article on "Y" has been to my business. You really have put together one of the best sites on "Topic X"
"I myself have some experience with "Topic X" and have just finished "product Y" and wonder if you might want me to provide a copy for you to review?"
"Its clear that you really understand the market, have a very professional business and know a great deal about your customers, it would be a great priviledge if you would take a few minutes to review this package?"
"If you agree, please let me know where I can send the review copy and I'll make sure it is sent asap."
How would you like to be approached with that kind of praise, respect and positive attitude? Seems logical that this would work, yet in reality this sort of approach happens less than 1% of the time.
When I've used this technique I get over 80% to accept the initial offer of a review - assuming your product is highly relevant to their market.
Make sure your praise is legitimate and specific, not just made up from a few second review of their site.
If you find a particularly hard nut to crack, consider picking up one of their products. Contacting the owner after you have purchased their product is much easier than before you were a customer (HINT: Listening to you becomes customer support rather than a pain in the *ss)