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When people or groups make a decision to purchase something, they go through the same decision cycle that an individual goes through to decide upon a personal change, or an employee goes through to change behaviors at a boss's insistence.
Until now, our communication rules have assumed that when we kindly or persuasively offer others good information that could solve problems and achieve successful results, or coach them toward making a much-needed change, or even just pitch a product they sorely need Cheap Mario Lemina Jersey , we can expect a positive reception. Obviously, if our communication partner (called Partner in this article) has a problem and we've got the true solution ? and we do! We do! ? they should take our advice. But they don't.
We watch our Partners nod their heads in agreement with our clever suggestions, and promise to do something different, but then quickly return to their old less-successful behaviors.
DISCOVERING THE PROBLEM VS. SUPPLYING THE SOLUTION
When we offer our Partners seemingly obvious solutions and expect them to change, we are failing to take into account their need to make comprehensive systems decisions first. Indeed, our Partners need to recognize and manage all aspects of their presenting problem before they can make sense of our suggestions. But it's not so easy as we think.
Let me make up a silly analogy using an iceberg: we all see the tip; but if an iceberg engineer (I'm obviously making this up) needs to move the iceberg Cheap Leonardo Bonucci Jersey , he can't untilunless he understands its size, shape, weight, as well as weather conditions, sea conditions, and its course of travel. Until the whole iceberg is measured and a new location is found Cheap Kwadwo Asamoah Jersey , the tip ain't movin?.
There is so much more to influencing choices than we initially recognize.
Of course, our Partner's presenting problem seems obvious to us, especially when we've been in business a while and have seen it all so often. But the full ramifications of the problem ? all of the elements that it contains, all of the legs it has to-and-from the rest of the Partner's environment, all of the beliefs and constructs that maintain the problem ? are quite hidden.
And until or unless the client understands and resolves all of the elements that created and maintains the problem, she won't know how to make a change. She might act differently for a bit when she intellectually understands the reasons to adopt new behaviors. But if the complete set of issues aren't understood Cheap Juan Cuadrado Jersey , managed, and accounted for, permanent change will not occur.
INFORMATION DOESN?T HELP PEOPLE CHANGE
Too often, sellers of change focus their drive toward change around rational, proven facts, generally accepted knowledge Cheap Gonzalo Higuain Jersey , or unique data ? all of which I am labeling ?information?. While information is necessary, and will be useful at some point later in the decision cycle, there is no way early on for people to know what to do with it. It's akin to explaining to the iceberg engineer all of the dynamics of the moving crane before he's sized up the components of the iceberg, the weather, or the sea.
It's difficult to understand that accurate information is not enough to warrant change: people just end up resisting.
This problem shows up when buyers take too long to purchase. Or when people don't heed our advice and continue on doing the same-old, same-old Cheap Giorgio Chiellini Jersey , complaining fervently of an unresolved problem. It seems curious for us to see their problem so clearly, and have a viable solution, and then be ignored, while the Partners continue to muddle along with the same problems.
But a note of caution: it's not our job to understand or fix our Partner's problems although we'd sure like to. It's not our job to know what our Partner needs. The Partner must effectively manage all of the elements within their existent system before change can occur. Once they do this, as part of a facilitation process of painstaking discovery you can lead them through, they can develop all the necessary criteria for designing a unique solution; as support folk [url=http://www.cheapjuventusjerseys.com/gianluigi-buffon-jersey/]Cheap Gianluigi Buffon Jersey[/url