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How To Get FREE Publicity Whenever You Want ! ECommerce Articles | January 18, 2004
-------------------------------------------------------Charles Kangethe(c) Copyright 2004-------------------------------------------------------What you are about to read is a step by step guide toget...


-------------------------------------------------------
Charles Kangethe
(c) Copyright 2004
-------------------------------------------------------

What you are about to read is a step by step guide to
getting FREE publicity. Simply Maglia Pepe Reina , this is advertising that
costs nothing, yet can bring in regular and substantial
orders for your products and services.

Regardless of the business you're in, you always want
publicity for your products and services. After all it is
"free advertising" essential to the growth of your
business.

However for maximum effect your publicity campaign must be
well thought out and pre-planned.

This article shows you a step by step approach to getting
FREE advertising through your publicity campaigns.

Step 1

You must determine beforehand where you intend to conduct
your publicity campaign.

Which of the following are you targetting :

Printed Mass Circulation Media
Internet Publications
Radio
Television
Trade Shows
Other (e.g Industry publications)

Step 2

Write a Cover Note to the main decision makers.

The cover note should be short Maglia Ivan Strinic , no more than 100 -
150 words.

Explain why your article is news and why it will appeal
to readers.

For example - If you offer people business opportunities,
you could write something like :

------------------------------------------------------------
Write a brief explanation of what your business opportunity
is about. (Tell the editor what this opportunity is about.)

This business opportunity is aimed at people trying to
achieve financial freedom. It is also useful for those
already in business, who want to build multiple income
streams. (Tell the editor who it is aimed at)

This will be of real value and interest to your readers.
(Tell the editor his readers will find it of benefit)

Please review and if you need any more information contact
me at....(Ask the editor for action)
------------------------------------------------------------

If you intend to send the publicity material by snail mail Maglia Tiemoue Bakayoko ,
print the cover note on good quality, pastel coloured
paper. Blue or Ivory works well.

Make sure your cover note is addressed to a named decision
maker.

In general for newspapers this will be the City or News
editor, for Radio and TV it will be the News Director and
for all publications the Managing Director.

Step 3

Presentation and layout of the Publicity Release.

The Publicity Release is a short article no longer than 500
words.

The layout of the article is critical.

Make sure you have about one inch in margin at the top and
bottom of the page. Allow one and a half inches margin
around the left and right edges of the page.

In the top margin write in capitals PRESS RELEASE and DATE.

Set the date a day or two forward of your posting date if
you intend to send the publicity release by post. This
ensures the date is current when your release is opened.

If you are sending the release out by e-mail Maglia Gonzalo Higuain , set the
date to the date you send the mail out.

Skip a line or two and then write in capitals FOR IMMEDIATE
RELEASE

Finally in the botto