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Can KIA Help the Ruban Sisters Nudge the Fashion Axis Eastward?
Posted by Manda on October 27th, 2015
Sisters Alisa and Julia Ruban give new meaning to the phrase "sister act." Their RUBAN line, which they began in 2010 Jack Johnson Olympics Jersey , has been steadily gaining attention in the Russian and international fashion world — not to mention admiration from celebrities such as actresses Anna Mikhalkova, Anna Chipovskaya and Darya Veledeyeva, the editor-in-chief of Harper's Bazaar Russia.
Since 2013 their collections have been available online through Moda Operandi, a luxury virtual retailer, which has registered RUBAN's highest sales in the U.S. and U.K. Plans to expand to Europe are on the horizon, and they are considering a collaboration in Asia Erik Johnson Olympics Jersey , too. The sisters have their own showroom in central Moscow where the public can shop their ready-to-wear collection or place private orders for the high-end line. This month RUBAN is being sponsored by KIA Russia as part of the KIA Quoris Art project, an initiative to create a link between the KIA automotive brand and Russian culture. The Moscow Times recently caught up with the sisters and president of KIA Russia, Seong Hwan-kim, to talk about their brands, the Russian art scene, and their future aspirations.
Road to RUBAN
Before 2010 both sisters had successful careers as stylists for high-profile Ukrainian and Russian magazines. However Dustin Byfuglien Olympics Jersey , a longing to create their own pieces instead of working with the designs of others planted the seed for the RUBAN line. "We were working as stylists for a long time," they told The Moscow Times, "But even back then we were so interested in fashion that we wanted to find something different from everything else we saw around us. That's why we created clothes ourselves."
It was a lucky chance during Paris Fashion Week that propelled their career change. Alisa was wearing her own designs, and the media and style bloggers took notice. Their positive reaction gave Alisa confidence, but that wasn't the determining factor. "What happened in Paris was some kind of a sign. But if it had not happened there, it would have happened eventually Cory Schneider Olympics Jersey , maybe even in Moscow. Becoming a designer was just a logical continuation for me," Alisa said.
The Ruban sisters are proof that design and innovation require no instruction. Neither sister had any formal education in fashion design, but this, in their opinion, was in no way a barrier. In fact, they think the opposite is true. Their lack of design education means that they are not constrained in any way. "Some of our more popular pieces were pieces that we were told were impossible to make after we designed them. But our team had to figure out how to do it Ben Bishop Olympics Jersey , and so they did. Our lack of training means we are not afraid to push the limits."
Their collections are structured, feminine and innovative. Produced in Moscow, the only thing about the collection that is not Russian is the fabric, all of which is sourced in Italy. The finest cashmeres, silks and organzas are used and details to the garments are all sewn by hand. It's a true luxury fashion brand from the heart of Moscow.
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